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    • PI: Dr. Ana McAlister
  • Michigan State University
  • Project Title:
    Salience and Understanding of School Lunch Interventions Involving Pre-Commitment to Purchase Decisions
  • Key Findings
    The study investigated whether minimalistic lunchroom interventions (often referred to as “nudges”) work precisely because they are minimal in nature. We examined whether kids are less resistant to persuasive communications that they cannot detect. We found that the vast majority of children recalled the menu interventions, but that only about 50-60% were clued into the purpose (i.e., to promote healthy foods). Subtle nudges are not fully processed as persuasive communications and this may allow children’s food choices to be shifted without skepticism or resistance to the intervention.
  • Publications (findings from the project contributed to the following publications):
  • Project Stimuli